The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Satelites
Agency: JWT Mexico / Mexico City
Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts
Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road
Agency: Saatchi & Saatchi / Sydney
Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old
Agency: Saatchi & Saatchi / Sydney
Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box
Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Anatomy Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
Adult Activity Book
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster
Agency: Blue Sky Advertising / Atlanta
Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup
Agency: DDB Canada, Toronto / Toronto
Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig
Agency: DiMassimo / New York
Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book
Agency: Fallon / Minneapolis
Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary
Agency: M&C Saatchi New York / New York
Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
COIN ROLL
Agency: TAXI / Toronto
Client: MINI Canada Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Well
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Spontex Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
UnAustralian
Agency: BMF / Pyrmont
Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho
Agency: M&C Saatchi / santa monica
Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call
Agency: McCann Erickson Singapore / Singapore
Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage
Agency: Saatchi & Saatchi / Sydney
Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Change the Policy
Title:
MLB
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06205A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Poo Car
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06206A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Wire
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06207A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Stalin
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06208A
Award:
2006 Advertising Merit Award
Agency:
JWT Lisbon / Alg
Client:
APAV
Title:
Shut Up! (Lady)
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06209A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06210A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Favorite Reading
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06211A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Named After
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06212A
Award:
2006 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Ford / Lo Jack
Title:
Satelites
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06167A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client:
Texwood Ltd
Title:
Cuts
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06168A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Lexus Australia
Title:
Beyond the road
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06169A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Lion Nathan
Title:
It's great getting old
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06170A
Award:
2006 Advertising Merit Award
Agency:
Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client:
Verlagsgruppe L?bbe GmbH & Co. KG
Title:
Quarantine box
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06171A
Award:
2006 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Feinberg School of Medicine at Northwestern University
Title:
Anatomy Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06064D
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Adult Activity Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06150A
Award:
2006 Advertising Merit Award
Agency:
Blue Sky Advertising / Atlanta
Client:
Atlanta Braves
Title:
Braves Coaster
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06151A
Award:
2006 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
Welcome Mat Poster
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06152A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Toronto Plastic Surgery
Title:
Nose Cup
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06153A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06154A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toliet Paper
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06155A
Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06156A
Award:
2006 Advertising Merit Award
Agency:
DiMassimo / New York
Client:
Duvel/Moortgat Brewery
Title:
Pig
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06157A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Living Richly Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06158A
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Apple
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06159A
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Onion
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06160A
Award:
2006 Advertising Merit Award
Agency:
M&C Saatchi New York / New York
Client:
British Airways
Title:
Dictionary
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06161A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Duracell
Title:
Bunnies
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06162A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06163A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06164A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
COIN ROLL
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06165A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Spontex
Title:
Well
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06166A
Award:
2006 Interactive Merit Award
Agency:
Red Tettemer / Philadelphia
Client:
Pennsylvania Tourism
Title:
groundhog202
Category:
Online Movies / Promotional Advertising
Annual ID:
06240N
Award:
2006 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Meat & Livestock Australia
Title:
UnAustralian
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06100T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Accident
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06101T
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Hummingbird
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06102T
Award:
2006 Advertising Merit Award
Agency:
M&C Saatchi / santa monica
Client:
web.com
Title:
iPsycho
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06103T
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Golden Star Gifts & Stationery
Title:
Prank Call
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06104T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
T-Shirt Cannon
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06105T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
FOX SPORTS
Title:
Massage
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06106T
Award:
2006 Interactive Merit Award
Agency:
Bernstein-Rein / Kansas City
Client:
Ruby Tuesday
Title:
Chomp Champ
Category:
New Media Innovation & Development / Games
Annual ID:
06247N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
New Media Innovation & Development / Games
Annual ID:
06248N
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
